PEC High-Intent Landing Pages
Two independent, high-performance landing pages engineered specifically for qualified Google Ads B2B traffic. Built with an industrial, technical, senior identity designed to de-risk investments and convert enterprise lithium decision-makers.
CAMPAIGN 01 • ENGINEERING INTENT
Lithium Process Engineering & Consulting
/lithium-process-engineering/Engineered for mining operators, chemical process managers, and project heads seeking expert metallurgy, flowsheet design, DLE integration, and plant optimization.
CAMPAIGN 02 • DUE DILIGENCE INTENT
Lithium Project Due Diligence & Assessment
/lithium-project-due-diligence/Engineered for private equity, investment banks, strategic off-takers, and corporate M&A directors requiring independent QP review, technical audit, and CAPEX/OPEX validation.
Campaign Specifications & Tracking Readiness
Pre-configured with clean HTML IDs, accessible labels, and GTM dataLayer events ready for immediate connection to Google Tag Manager and GA4.
| Element | Element ID / Selector | GTM / GA4 Event | Target Conversion Purpose |
|---|---|---|---|
| Primary Hero CTA | #hero-cta |
cta_click |
Tracks high-intent first-viewport interaction |
| Secondary CTA | #secondary-cta |
cta_click |
Tracks consultative exploration click |
| Sticky Header CTA | #header-cta |
cta_click |
Captures scroll-depth conversions |
| Lead Capture Form | #contact-form |
contact_form_submit |
Captures company, country, stage and intent |
| Form Submit Button | #form-submit |
generate_lead |
Primary Google Ads macro-conversion event |
| Mobile Conversion Bar | #mobile-sticky-cta |
cta_click |
Mobile-first thumb-friendly lead trigger |